Ads & Landing Page Intelligence
Reduce Wasted PPC Spend
Track competitor ad rotation, ensure message continuity from ad to landing page, optimize organic vs. paid coverage, and improve Quality Score.
Why PPC Spend Feels Inefficient
Most B2B companies waste 30-40% of PPC budget on inefficient spend:
- Ad Promise ≠ Landing Page: Ads promise features or benefits the landing page doesn't mention—killing conversion
- Bidding on Terms You Own Organically: Wasting budget on keywords where you already rank #1-3 organically
- Landing Page Proof Gaps: Ads drive traffic but landing pages lack the proof points buyers expect
- Competitor Blindness: No idea what competitors advertise, how they rotate creative, or where they're bidding
- Quality Score Erosion: Message mismatch hurts QS—driving up CPC without knowing why
The Message Continuity Problem
Example: Your ad says "GDPR-Compliant CRM" but your landing page doesn't mention GDPR once. Buyer clicks, doesn't see proof, bounces. You pay $15 CPC for a 3-second visit.
IQIEX solution: Automatically match ad copy to landing page content—identify continuity gaps, recommend fixes, and track improvement in QS and conversion rate.
Ad Intelligence Framework
Three pillars of efficient PPC spend
1. Competitor Ad Tracking
Sample competitor ads hourly/daily:
- • Which keywords they target
- • Headline and description rotation
- • Landing page destinations
- • Offer and CTA changes
- • Market entry detection
2. Message Continuity Analysis
Match ad promises to landing page proof:
- • Ad mentions "GDPR" → LP must mention GDPR
- • Ad promises "10x ROI" → LP needs proof
- • Ad claims "enterprise-grade" → LP shows logos
- • Score continuity per ad group
- • Recommend LP improvements
3. Organic vs. Paid Optimization
Stop bidding where you rank organically:
- • Map organic rankings by keyword
- • Identify redundant paid spend
- • Shift budget to gaps (rank #8+)
- • Lower blended CAC
- • Track organic + paid coverage
Optimize Your PPC Spend
See how IQIEX tracks competitor ads, ensures message continuity, and optimizes organic vs. paid coverage to reduce wasted spend.
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