ROLE-SPECIFIC INTELLIGENCE

Intelligence That Fits
How Your Team Works

From CMO to content team, PPC to product—everyone gets evidence-backed insights that drive their specific outcomes

CMO & Executive Leadership

Strategic market intelligence and AI risk visibility for data-driven investment decisions

Common Challenges

Fragmented intelligence across markets makes prioritization difficult
No visibility into AI narrative risk until pipeline is affected
Regional teams disagree on competitive threats and opportunities
Board wants evidence-backed market strategies, not opinions

How IQIEX Helps

Market Prioritization Framework

Market opportunity index by country and language with share-of-voice (organic) + answer share (AI). Understand exactly where to invest next and why, backed by evidence not guesswork.

Narrative Ownership & AI Risk Dashboard

Track which brands own the category narrative in search and AI answers. Detect AI narrative risk before it affects pipeline—see where competitors dominate AI responses and citations.

Quarterly Board-Ready Scorecards

Competitive position, market movement, and AI visibility tied to commercial outcomes. Show the board exactly how intelligence investments drive pipeline and win-rate improvements.

Key Outcomes

Improved share-of-voice in priority markets
Increased AI answer share and citations
Faster market launch cycles
Better ROI on international expansion

Product & Product Marketing

Competitor roadmap signals and regional proof requirements for better positioning decisions

Common Challenges

Table-stakes features unclear across different markets
Competitor roadmap moves detected too late
Regional proof requirements vary significantly
Win/loss analysis lacks competitive context

How IQIEX Helps

Feature & Integration Maps by Market

See exactly what capabilities competitors offer in each region. Identify table-stakes features you must have, and differentiation opportunities where you can lead. Track integration partnerships that unlock market access.

Competitor Roadmap Signals

Landing page change detection reveals feature additions, capability edits, and new integrations within hours. Get early signals of competitor product direction before formal announcements.

Regional Proof Requirements

Understand what proof buyers need to trust your solution in each market—certifications, case studies, data residency, SLAs, implementation effort. Prioritize proof development that drives win-rate.

Key Outcomes

Stronger differentiation adoption across regions
Better win-rate against priority competitors
Proof visibility aligned to buyer expectations
Faster response to competitive feature releases

SEO & Content Teams

Content gap analysis and AI citation strategy for organic visibility and answer share

Common Challenges

Content prioritization based on guesswork, not evidence
Unclear which formats drive SERP features and AI citations
Regional content needs vary but budgets are fixed
No visibility into AI "answer share" by topic

How IQIEX Helps

Cluster Roadmaps Per Market & Language

Gap-to-action backlog showing exactly what to create, improve, consolidate, or localize. Priority scoring by impact, confidence, and effort with suggested owners across SEO, PMM, PPC, web, and regional teams.

SERP Feature Strategy & Winning Templates

Understand which page structures correlate with featured snippets, video, images, and other SERP features. Get repeatable templates that scale across countries and languages.

AI Citation Tracking & Source Page Optimization

Track which of your pages AI systems cite and why. Identify content formats that drive citations (FAQs, comparisons, explainers, templates, compliance content) and increase "answer share" by topic.

Key Outcomes

Increased cluster coverage per market
Higher SERP feature capture rates
Increased AI citations for target topics
Reduced content waste through evidence-based prioritization

PPC & Performance Teams

Competitive ad intelligence and landing page continuity to reduce CAC and improve conversion

Common Challenges

Competitor ad changes spotted too late
Landing page messaging disconnected from ad copy
Unclear which competitors are spending where
Rising CAC with no clear competitive intelligence

How IQIEX Helps

Hourly/Daily Competitive Ad Tracking

Controlled sampling tracks ad presence per market, creative rotation, messaging changes, and destination URL patterns. See competitor surges and new campaign footprints in real-time.

Landing Page Continuity Fixes

Detect landing page changes that break ad-to-page messaging continuity. Get alerts when offers, headlines, or CTAs change, with recommended fixes to maintain conversion rates.

Paid vs Organic Coverage to Reduce Blended CAC

Map where you are spending on paid when organic coverage could reduce dependency. Coordinate SEO and PPC for lower blended customer acquisition cost over time.

Key Outcomes

Higher landing page conversion rates
Lower blended CPL/CAC
Faster response to competitive surges
Improved ad-to-page messaging continuity

Sales & Enablement

Live battlecards and objection maps updated when competitors change claims or offers

Common Challenges

Battlecards outdated within weeks of creation
Objections vary by market and persona
No clear proof-point hierarchy for late-stage buyers
Competitor claims change faster than enablement updates

How IQIEX Helps

Objection Maps by Market & Persona

Understand the most common procurement objections and validation requirements by region and buyer type. Arm sales with proof-point checklists that address real late-stage concerns.

Live Battlecards Updated When Competitors Move

Landing page change detection triggers battlecard updates automatically. When competitors change claims, offers, or proof, sales gets updated competitive intelligence within hours.

Proof-Point Checklists for Late-Stage Decisions

Map which certifications, SLAs, case studies, data residency commitments, and implementation evidence buyers actually need to close deals in each market.

Key Outcomes

Higher win-rate against priority competitors
Shorter sales cycles through better objection handling
Improved competitive displacement rate
More up-to-date enablement materials

Social & Community Teams

Content pillars aligned to real buyer questions and AI narratives for regional engagement

Common Challenges

Social content disconnected from buyer intent
Unclear which topics drive qualified traffic
Regional audiences need different narratives
Social-to-site pathways poorly optimized

How IQIEX Helps

Content Pillars Aligned to Buyer Questions & AI Narratives

Base social content on actual People Also Ask questions and AI Mode responses by market. Create hooks that resonate because they match what buyers are actually asking.

SME & Exec Thought Leadership Themes by Region

Identify which topics drive engagement and qualified traffic in each market. Guide executive LinkedIn content and SME contributions to build regional authority where it matters.

Social-to-Site Continuity: Hooks → Proof → CTA Pathways

Ensure social hooks lead to landing pages with matching proof and clear CTAs. Track which social themes drive site engagement and conversions, not just vanity metrics.

Key Outcomes

Higher engagement on demand-aligned content
Increased qualified traffic from social
Stronger regional authority signals
Better social-to-conversion pathway performance

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