USE CASE

For CMOs & Regional Leadership
Strategic Intelligence, Not Guesswork

Market prioritization, AI risk visibility, competitive positioning, and quarterly scorecards. Evidence-backed intelligence for international growth decisions.

EXECUTIVE CHALLENGES

Why Strategic Decisions Feel Like Guesswork

Without unified, evidence-based intelligence, market prioritization and competitive strategy rely on anecdotes and assumptions

Market Prioritization Without Evidence

Regional teams request budget for expansion, but you lack objective data on demand, competition, and resource requirements.

AI Narrative Blindness

AI systems shape category perception, but you have no visibility into what they say about you vs. competitors.

Fragmented Regional Truth

Each region reports different competitors and messaging—making global strategy impossible to coordinate.

No Competitive Early Warning

Competitors shift positioning, launch features, or enter new markets—and you find out from declining pipeline.

Channel Spend Inefficiency

SEO, PPC, and social run disconnected strategies—wasting budget and creating messaging conflicts.

Board-Level Reporting Gaps

You need to report on competitive position and market opportunity, but lack consistent, evidence-backed metrics.

HOW IQIEX HELPS

From Fragmented Data to Strategic Clarity

Consistent intelligence capture across markets, rolled up into executive-level insights

1

Unified Intelligence Capture

IQIEX captures SERP, AI, competitor, and sentiment data across all markets—with consistent methodology for cross-region comparison.

2

Executive Dashboards

Roll up market-level data into executive views: market opportunity scores, competitive position by region, AI narrative risk.

3

Quarterly Business Reviews

Get QBR-ready reports: visibility gains, competitive shifts, AI answer share trends, channel efficiency—with YoY and QoQ deltas.

WHAT YOU GET

Executive Dashboards, Not Raw Data

Board-ready metrics and QBR decks that show market opportunity, competitive position, and channel efficiency

Market Opportunity Scorecard

Rank markets by demand volume, competitive intensity, proof requirements, and resource needs—prioritize expansion objectively.

Competitive Position Dashboard

See your visibility vs. top 5 competitors by market—with trend lines showing improvement or decline over time.

AI Narrative Risk Report

Which AI systems mention competitors but not you? What do they say? Which sources should you influence?

Channel Efficiency Metrics

Blended CAC, organic vs. paid coverage, social → site conversion—with recommendations for reallocation.

Quarterly Business Review Deck

Pre-built QBR slides: market progress, competitive wins/losses, AI positioning, channel performance—ready for board.

Early Warning Alerts

Critical competitor moves sent to your inbox/Slack—feature launches, market entries, positioning shifts.

REAL SCENARIOS

How CMOs Use IQIEX

Board Meeting Prep

"Show competitive position vs. last quarter in EMEA, APAC, and LATAM—with visibility trends and AI answer share."

→ Pre-built QBR deck with YoY/QoQ deltas

Market Expansion Decision

"DACH team wants budget. Show me demand, competitive intensity, and resource requirements vs. Nordics."

→ Market opportunity scorecard with objective ranking

Channel Reallocation

"PPC spend is up 40% but pipeline is flat. Should we shift budget to SEO or social?"

→ Channel efficiency dashboard with reallocation scenarios

Competitive Response

"Competitor X launched in UK with new positioning. What's their messaging, proof, and likely next market?"

→ Competitor launch report with response playbook

Get Your Executive Intelligence Briefing

See your competitive position, market opportunity, and AI narrative risk in one 30-minute demo.

ENTERPRISE-READY PLATFORM

SSO & RBAC
Audit Logs
Evidence-Linked
Tenant Isolation