For Product Marketing
Evidence-Based Positioning
Positioning intelligence, whitespace identification, proof-point requirements, messaging continuity, and competitive battlecards. PMM strategy backed by evidence, not assumptions.
Why Positioning Feels Like Guesswork
Without systematic competitive intelligence, messaging and positioning rely on assumptions that waste spend and confuse buyers
Positioning Based on Gut Feel
You claim differentiation without knowing if competitors make the same claims or if buyers actually care.
Messaging Inconsistency
Website says one thing, ads say another, sales says a third—creating confusion and wasted spend.
Proof Gaps Block Deals
Sales says "we need case studies for X" but you don't know if competitors have them or if they actually matter.
Category Language Unclear
You don't know which terms buyers use, which questions they ask, or which objections arise at each stage.
Competitive Battlecards Stale
Battlecards are outdated within weeks—competitors shift positioning but you rely on quarterly manual updates.
Regional Messaging Disconnected
Each market has different competitors and buyer language—but you use the same global messaging everywhere.
From Assumptions to Evidence
Continuous monitoring of competitor positioning, proof patterns, and buyer language
Competitive Positioning Analysis
Extract competitor claims, value props, proof points, and messaging patterns—mapped to your taxonomy and buyer journey.
Proof Gap + Whitespace Identification
See which claims you make without proof, which claims competitors make with proof, and which whitespace opportunities exist.
Messaging Alignment + Battlecards
Generate messaging frameworks, proof module briefs, and live battlecards that update when competitors change positioning.
Positioning Playbooks, Not PDFs to Parse
Messaging frameworks, proof briefs, and live battlecards that update when competitors change
Positioning Whitespace Map
Claims competitors make that you don't, claims you make that they don't, and unclaimed territory in your category.
Proof-Point Requirements by Stage
Which case studies, stats, certifications, and guarantees do buyers expect at awareness, consideration, validation, procurement?
Messaging Consistency Scorecard
Does your website, ads, and sales messaging align? Where are the gaps creating confusion or wasted spend?
Live Competitive Battlecards
Updated monthly (or on-demand) with competitor positioning, proof, pricing signals, and objection handling—exported to CRM.
Buyer Language Dictionary
Terms buyers use (from SERP/PAA/AI), questions they ask by persona, objections by stage—inform messaging and content.
Regional Messaging Briefs
Adapt global positioning to local competitors, proof requirements, and buyer language—by market + language.
How PMMs Use IQIEX
Positioning Refresh
"Show me claims all competitors make vs. whitespace we could own. What proof do they use?"
→ Positioning whitespace map with proof gap analysis
Launch Messaging
"We're launching multi-region support. How do competitors position this? What proof do they show?"
→ Competitive messaging analysis with proof patterns
Battlecard Update
"Competitor X changed their pricing page. Update our battlecard with new positioning and objection handling."
→ Live battlecard auto-updated with change alerts
Regional Adaptation
"Adapt our security messaging for DACH. What do local competitors emphasize? What proof do buyers expect?"
→ Regional messaging brief with local proof requirements
See Your Positioning Whitespace
Get a competitive positioning analysis and proof gap report in 48 hours.
ENTERPRISE-READY PLATFORM